Educate
Educate all road users on their obligation to share the road.
Share the Road
Walking, running and cycling are fast becoming popular activities in Nigeria, for recreation and daily transport. It's imperative our roads be safe for everyone.
The case for STR
Mutual respect, shared streets.
Walking, running and cycling are fast becoming popular activities in the country today — both for recreation and daily transportation. It has become imperative that our roads should be safe for all road users.
In order to co-exist safely, we need mutual respect and understanding between all road users, as they share the same rights and responsibilities on public roads.
Campaign Objectives
What STR aims to accomplish.
In alignment with the Non-Motorised Transport policy, the THEMES pillars for a "Greater Lagos", and the Sustainable Development Goals of the UN, the campaign aims to:
Reinforce
Reinforce the use of the highway code.
Encourage
Encourage road safety etiquette and courtesy between all users.
Promote
Promote walking, running and cycling awareness — and the behavioural shift that makes it stick.
Tone of Campaign
Safety, taken seriously.
Safety is an integral part of this campaign and must be taken seriously. The safety of all road users — including pedestrians and cyclists — must be seen as paramount.
EMOTIONAL
Material that connects with people, not just informs them.
APPEALING
Designed and produced to be shared, not skipped.
DRAMATIC
Enough to draw attention to the issues — without trivialising them.
Infrastructure
From idle spaces to bicycle parks.
In conjunction with the African Conservation Foundation (ACF) and the Lagos State Parks and Gardens Agency (LASPARK), we plan to convert idle spaces — road and drainage setbacks — into safe, eco-friendly bicycle and recreational parks with cycle paths. These may eventually be incorporated into the city's cycling network.
The first of these bike parks is planned along Freedom Way in Lekki Phase 1.
Webinar Voices
In their words.
From the STR webinar with Lagos State officials.
"Building cities for cycling will lead to cleaner air, safer streets, and cost savings."
"The One Health Initiative recognises the interconnectedness between human and environmental health. Cycling contributes to this initiative."
"Transport sector emissions reached 5,190,997 tons CO₂-equivalent pre-pandemic. April 2020 showed a −17 percent reduction — demonstrating the impact of reducing fossil fuel reliance."
Support the campaign.
Whether you ride, drive or walk — STR needs your voice. Get in touch to partner or volunteer.
Get Involved